The New Economics of Summer Camp.

Lesson 19.
Extra Work: The New Economics of Summer Camp.

Article.
Pdf name on your CD: "TheNewEconomicsOfSummerCamp.pdf".
Video.


...or you can click on the following link:  http://www.nytimes.com/video/2011/07/09/business/100000000915819/endless-summer.html

Vocabulary.
Alumni. People who are former members.
Bunk. Noun. A sleeping place.
Enrollment. Noun.
Hum along. Verb. Busily active.
Solidify. Verb.

Idiomatic Expressions.
Economic Downturn.
Gluten free.
In full swing. In full operation.
Kosher diet.
Non profit.
Self-esteem.
Slim profit margins.
Strength character.
Tight economy.
Year round operation.

Questions about Context.
1. What's the story behind this camp? Who runs the camp now? How long has it been doing business?
2. According to Marvin Black, what was the emphasis at the camp back in the old days?
3. How big is the camp?
4. How many kids attend summer camp?
5. How many activities are held during camp?
6. According to the camp director, what benefits does it offer to attend the summer camp? (extra info comes in the video)
7. According to the camp director, what benefits are expected from parents?

8. According to the camp director, what does it take to convince parents to send their kids to camp?
Exercise.
Using the information from the article and from the video, figure out how profitable this company is.