The New Economics of Summer Camp.

Lesson 19.
Extra Work: The New Economics of Summer Camp.

Article.
Pdf name on your CD: "TheNewEconomicsOfSummerCamp.pdf".
Video.


...or you can click on the following link:  http://www.nytimes.com/video/2011/07/09/business/100000000915819/endless-summer.html

Vocabulary.
Alumni. People who are former members.
Bunk. Noun. A sleeping place.
Enrollment. Noun.
Hum along. Verb. Busily active.
Solidify. Verb.

Idiomatic Expressions.
Economic Downturn.
Gluten free.
In full swing. In full operation.
Kosher diet.
Non profit.
Self-esteem.
Slim profit margins.
Strength character.
Tight economy.
Year round operation.

Questions about Context.
1. What's the story behind this camp? Who runs the camp now? How long has it been doing business?
2. According to Marvin Black, what was the emphasis at the camp back in the old days?
3. How big is the camp?
4. How many kids attend summer camp?
5. How many activities are held during camp?
6. According to the camp director, what benefits does it offer to attend the summer camp? (extra info comes in the video)
7. According to the camp director, what benefits are expected from parents?

8. According to the camp director, what does it take to convince parents to send their kids to camp?
Exercise.
Using the information from the article and from the video, figure out how profitable this company is.

Apparel and VIP's

Extra Work: Apparel and VIP's.

Pdf name on your CD: "The Power of Apparel.pdf".


Exercise.
Describe just by heart what chef Thierry Rautureau, Andrea Jung, Steve Jobs, Mark Zuckerberg and Sergio Marchionne look like and why they made up their minds about looking that way.

An Open House

Extra Work: Having An Open House.
Audio name on I-tunes and the I-pod: "546 - Having an Open House".
Audio name on your CD: "546 - Having an Open House.mp3".

Vocabulary.
Open house. From 5:07 to 7:22
Lookie-loos. From 8:56 to 9:25
Stager. From 10:50 to 11:54
De-cluttered. From 12:15 to 13:23
Landscaping. From 13:23 to 13:41
Fact sheet. From 14:40 to 15:05
Square footage. From 15:16 to 15:34
Lot. From 15:34 to 15:43
Addition. From 15:50 to 16:14
Permitted. From 16:19 to 17:18
Upgrade. From 17:18 to 17:54

Questions about context.
What did Ernie and Kyoko do to have their house ready for the open house?
What did the stager do before the open house started?

Script.
Find the script at http://englishvillemexico.blogspot.com/2010/04/scripts-lesson-15.html .