Legos and How to Survive in Business

Legos and How to Survive in Business.

Lesson 21.

Extra Work.

Audio name on I-tunes and the I-pod: "LEGO - how to survive in business (intermediate)".

Audio name on your CD: "LEGO - how to survive in business (intermediate).mp3".

Exercise.

Listen to this audio about Lego and answer the questions down below.

Vocabulary.

Danish. Something or someone from Denmark.

Profitability. Noun

Blame. Verb.

Diversify. Verb. 

Expressions.

Supply chain.

Make a loss.

Questions about Context.

1. When was it founded?

2. What does lego mean?

3. What's lego's motto?

4. How much did they sell back in 2003?

5. What do they do besides the famous bricks?

6. Where are the amusement parks?

7. What happened in 2004?

8. Tell us the main reasons why they started to lose money.

9. Tell us what they did to stop losing money and go back to profit.